Skip to main content
Home
  • PRODUCTS
    • SILICONE-BASED
    • WATER-BASED
    • SEE ALL
  • LUBE ED
    • FAQs
  • About Us
  • HEALTHCARE PROS

Main navigation

  • PRODUCTS
    • SILICONE-BASED
    • WATER-BASED
    • SEE ALL
  • LUBE ED
  • About Us
  • HEALTHCARE PROS
    Classes
    Classes
    Query Parameter
    Query Parameter
  • Change Your Country

    North America

    Flag icon USA
    Flag icon Canada (EN)
    Flag icon Canada (FR)

    South America

    Flag icon Argentina

    Europe

    Flag icon UK

    Asia/Pacific

    Flag icon Middle East (EN)

#1 USA Water-Based Liquid Lube

Water-Based Lubricants

Lightweight, easy to clean, and toy safe.

couple on bed
couple on bed
  • All
  • Best Sellers
  • Water-Based
  • Silicone-Based
  • Best for Toys
  • Water-Based Liquid

    Water-Based Liquid

    #1 USA water-based liquid lube.* A slip so good, it glides.

    • Top-selling formula
    • Sheer sensation
    • Washes off with water
  • Water-Based Gel tube

    Water-Based Gel

    Stay-put, super-slick gel. Glides like liquid velvet.

    • Alleviates discomfort caused by vaginal dryness
    • Stay-put, super slick gel
    • Rinses off in water
  • Natural Liquid

    Naturally Derived Liquid

    Made with soothing botanical ingredients. Relieves dryness for pure pleasure.

    • Made with aloe and chamomile
    • Washes off with water
    • Condom-compatible ††
  • ultra gentle gel

    Ultra Gentle Gel 

    Ultra-gentle, ultra-thick slip. Stays-put for a lasting glide.

    • Stay-put, super slick gel
    • Soothing and hypoallergenic
    • Made without glycerin, parabens, fragrances, or alcohol

* Based on US MULO dollar and unit sales for personal lubricants for the 52 weeks ending in 11/30/2023.

** Based on US MULO dollar and unit sales for personal lubricants for the 52 weeks ending in 5/19/2024.

† Safe for use on most toy surfaces including silicone, rubber, plastic, glass, and stainless steel.

†† Check packaging for exact condom compatibility

  • Where to Buy
  • Contact Us
  • FAQs